Privacy Policy

Hangtown Range is a federally licensed firearms dealer (FFL) operating under California state law. We sell firearms, ammunition, archery equipment, and accessories; operate an indoor firearms range and archery range; offer training classes including CCW certification, FSC testing, basic handgun training, and archery instruction; and provide professional gunsmithing and bow maintenance services.

As a licensed firearms dealer, we are subject to federal and state recordkeeping regulations that govern how we retain certain customer transaction data. This Privacy Policy reflects our obligations under both privacy law and firearms regulatory law.

Contact Information

Hangtown Range
1540 Broadway, Placerville, CA 95667
Phone: (530) 621-4500
Email: store@hangtown.co

We collect different types of information depending on how you interact with us.

2.1 Information You Provide Directly

When you purchase a firearm, register for a class, book a range lane, complete a waiver, or contact us, we may collect:

• Full legal name
• Date of birth
• Home address, city, state, and ZIP code
• Phone number and email address
• Government-issued photo ID information (driver's license number, ID number, passport)
• California Firearm Safety Certificate (FSC) number
• Emergency contact information
• Payment information (processed through our payment processor — we do not store full card numbers)
• Responses to screening questions required by law (e.g., ATF Form 4473)
• Waiver acknowledgements and digital signatures
• Class registration details and scheduling preferences
• Special requests or accommodations
• Any communications you send us via email, phone, or our website contact form

2.2 Information Collected Automatically

When you visit our website, we and our third-party service providers may automatically collect:

• IP address and approximate geographic location
• Browser type, version, and operating system
• Pages viewed and time spent on each page
• Referring URL (where you came from before arriving at our site)
• Device type and screen resolution
• Date and time of your visit
• Links clicked and actions taken on our site
• Cookie identifiers and session tokens

2.3 Information from Third Parties

We may receive information about you from third parties in limited circumstances, including:

• Background check results from the California Department of Justice (DOJ) DROS system, as required by law for firearm purchases
• Payment processors (e.g., Clover) who provide transaction confirmation data
• Referral sources such as online directories or partner businesses
• Google Maps and review platforms (in aggregate form)

2.4 In-Store Surveillance

Our facility uses closed-circuit security cameras (CCTV) for the safety and security of staff, customers, and property. Recordings may be retained for up to 30 days and reviewed in the event of an incident. Cameras are present in sales areas, range entry points, and exterior areas. Cameras are not installed in restrooms or private areas.

We use the personal information we collect for the following purposes:

3.1 To Provide Our Services

• Process firearm sales and complete required federal and state regulatory paperwork (ATF Form 4473, DROS)
• Confirm class registrations, range reservations, and equipment rentals
• Issue receipts, invoices, and certificates of completion
• Verify age and identity as required by law
• Conduct background checks required by federal and California law
• Provide requested services such as gunsmithing, bow maintenance, or FFL transfers

3.2 To Communicate With You

• Send booking confirmations, class reminders, and schedule updates
• Respond to inquiries, comments, or complaints
• Notify you of changes to our services, hours, or policies
• Send promotional emails or newsletters if you have opted in

3.3 For Safety and Security

• Maintain a safe environment for all range users and staff
• Track and enforce waivers, safety acknowledgements, and range rules
• Respond to emergencies and incidents on our property
• Cooperate with law enforcement investigations as required by law

3.4 For Legal and Regulatory Compliance

• Fulfill recordkeeping obligations under the Gun Control Act and California Penal Code
• Respond to lawful requests from law enforcement or regulatory agencies
• Maintain required ATF acquisition and disposition logs
• Comply with California DOJ reporting requirements

3.5 To Improve Our Business

• Analyze website traffic and usage patterns to improve user experience
• Evaluate which classes, services, and products are most popular
• Train staff and improve our operational procedures
• Manage our scheduling, inventory, and customer relationship systems

As a federally licensed firearms dealer (FFL), Hangtown Range is required by federal law (18 U.S.C. § 923) to maintain records of all firearm acquisitions and dispositions, including completed ATF Form 4473s, for a minimum of 20 years. These records may be subject to inspection by the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) and other law enforcement agencies.

California state law (Penal Code § 28160–28230) also imposes additional recordkeeping and reporting requirements. These include DROS submissions, handgun safety certificate records, and reporting of certain transactions to the California Department of Justice.

These regulatory recordkeeping obligations take precedence over any request to delete or modify transaction-related personal information. We cannot delete legally required firearms transaction records even upon customer request.

We do not sell your personal information. We do not share your data with third parties for their own marketing purposes. We may share your information only in the following limited circumstances:

5.1 Service Providers

We work with trusted third-party vendors who help us operate our business, including:

• Payment processors (e.g., Clover) to handle transactions securely
• Email service providers for booking confirmations and communications
• Website hosting and analytics providers
• Scheduling and class management platforms

These providers are contractually obligated to protect your information and may only use it to perform services on our behalf.

5.2 Government and Law Enforcement

We share information with government agencies as required by law, including:

• The Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF)
• The California Department of Justice (DOJ)
• Local law enforcement agencies in response to lawful subpoenas, court orders, or search warrants

5.3 Business Transfers

If Hangtown Range is acquired, merges with another business, or transfers its assets, customer information may be transferred as part of that transaction. We will provide notice before any such transfer and before your information becomes subject to a different privacy policy.

5.4 With Your Consent

We may share your information with other parties if you provide explicit written consent.

Our website uses cookies and similar tracking technologies to enhance your browsing experience and gather usage analytics.

6.1 Types of Cookies We Use

• Essential Cookies: Required for core website functionality such as session management and security.
• Analytics Cookies: Used to understand how visitors interact with our website (e.g., Google Analytics). This data is aggregated and anonymized.
• Preference Cookies: Remember your accessibility settings and display preferences.
• Marketing Cookies: Used to deliver relevant advertising if you have consented. We use these sparingly.

6.2 Managing Cookies

You can control and manage cookies through your browser settings. Note that disabling certain cookies may impact your experience on our website. You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, subject to the following:

• ATF Form 4473 and firearms transaction records: Minimum 20 years, as required by federal law.
• California DROS records: Retained per DOJ requirements (typically indefinitely as part of state records).
• Class registration and training records: Up to 5 years to support certificate verification and instructor accountability.
• Range waiver records: Up to 3 years or as long as required for liability purposes.
• Payment transaction records: Up to 7 years for tax and accounting purposes.
• Security camera footage: Up to 30 days unless preserved for an ongoing investigation.
• Website analytics data: Up to 26 months in aggregate form.
• Email and marketing lists: Until you unsubscribe or request removal.

We take the security of your personal information seriously and implement a range of technical, administrative, and physical safeguards, including:

• SSL/TLS encryption for all data transmitted through our website
• Secure payment processing through PCI-DSS compliant providers
• Access controls limiting who can view sensitive customer records
• Physical security at our facility including locks, cameras, and controlled access
• Staff training on data privacy and security best practices
• Regular review of our security procedures and technologies

No method of data transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. In the event of a data breach affecting your rights, we will notify you in accordance with applicable California law.

California residents have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA). Subject to certain exceptions (including our regulatory obligations as an FFL), you may have the right to:

9.1 Right to Know

You have the right to request that we disclose what personal information we have collected about you, including the categories of information, the sources, our purposes for collecting it, and any third parties with whom we share it.

9.2 Right to Delete

You have the right to request deletion of personal information we have collected about you, subject to certain exceptions. We cannot delete information we are legally required to retain (e.g., ATF Form 4473 records).

9.3 Right to Correct

You have the right to request correction of inaccurate personal information we hold about you.

9.4 Right to Opt-Out of Sale

We do not sell personal information. If this changes, we will update this policy and provide a "Do Not Sell My Personal Information" mechanism.

9.5 Right to Non-Discrimination

We will not discriminate against you for exercising any of your California privacy rights. We will not deny you services, charge you higher prices, or provide a lower quality of service because you exercised your rights.

9.6 How to Submit a Request

To submit a rights request, contact us at:

• Email: store@hangtown.co
• Phone: (530) 621-4500
• Mail: 1540 Broadway, Placerville, CA 95667, Attn: Privacy Request

We will respond to verifiable requests within 45 days. We may need to verify your identity before processing your request.

Our website and services are not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13. Minors under 18 may use our range and classes only with the explicit consent and supervision of a parent or legal guardian. Parental/guardian consent forms are required for all minor participants.

If you believe we have inadvertently collected information from a child under 13, please contact us immediately at store@hangtown.co and we will take prompt action to delete that information.

Our website may contain links to third-party websites such as Google Maps, social media platforms, or partner businesses. These links are provided for your convenience and do not imply endorsement. We are not responsible for the privacy practices or content of third-party sites.

We encourage you to review the privacy policies of any third-party websites you visit through links on our site. This Privacy Policy applies only to information collected by Hangtown Range & Retail Sales.

If you have opted in to receive marketing emails from us, you may unsubscribe at any time by:

• Clicking the "Unsubscribe" link at the bottom of any marketing email
• Emailing us at store@hangtown.co with the subject line "Unsubscribe"
• Calling us at (530) 621-4500

Please note that even after unsubscribing from marketing emails, we may still send you transactional emails related to purchases, class registrations, or safety notices. These communications are not marketing and cannot be opted out of while you are an active customer.

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable law. When we make material changes, we will:

• Update the "Last Updated" date at the top of this page
• Post a notice on our website homepage for at least 30 days
• Send an email notification to registered customers if the changes are significant

Your continued use of our services after the effective date of any updated Privacy Policy constitutes your acceptance of the revised policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please don't hesitate to contact us:

Hangtown Range
1540 Broadway, Placerville, CA 95667
Phone: (530) 621-4500
Email: store@hangtown.co
Hours: Wed–Sat: 10:00 AM – 6:00 PM | Sun: 10:00 AM – 5:00 PM

We will make every reasonable effort to respond to privacy-related inquiries within 10 business days.